AI Automation & Design Systems
Introduced scalable template and automation systems to reduce manual work and improve efficiency and usability within the ad platform. Researched and incorporated AI strategically.
The Problem
Repetitive production level work
Limited time for high value client customized builds and needs
AI limitations, both tool and legal based
My Role
AI SME for the global creative team
Manage AI tools, systems, and legal usage guidelines
Lead research and innovation across internal and external tools
Bridge between platform partner and design feedback
What I Did
Designed a 3 tiered template solution based on client spend
Built platform templates, tested and implemented workflows between design/dev to guarantee success
Did full pressure testing of platform AI tool, provided detailed feedback and managed all legal reviews internally
Managed the vendor relationships as AI offerings were abundant to filter and test what was the best for our use cases, and managed all trainings and demos to the team
Identified clear guidelines for the creative team to maintain ethical uses of AI while improving efficiencies, creativity and production work
The Impact
Increased overall speed from design intake to launch by 50%
Freed time for high value custom builds, including dynamic campaigns and complex pitches
Improved team morale by reducing tedious tasks
AI tools provided more flexibility to work with low quality assets, increasing high quality output and client satisfaction
