Premium Format Innovation
Managed end to end innovation to bring a new premium ad format to market.
Clients were looking for high impact formats that run across the O&O inventory
There were no solutions that were both scalable as well as unique and eye catching
Each property (Sports, Finance, Homepage, etc) had their own challenges to incorporate new formats into their layouts and user experiences without being disruptive
The Problem
My Role
Cross functional design manager
Managed design team through innovative exploration, competitive analysis, and prototyping
Prioritize innovation initiative within our teams’ other focus areas and client work
What I Did
Met with stakeholders across product, eng, property and innovation teams weekly
Art Direct throughout the process, factoring in partner team feedback and easily adopted ad specs
Bring the project from concept through launch, including sales materials, comms and mocks
Impact
This suite of premium ads was 87% of all post sale requests in 2026 with over 600 tickets
80% ticket request increase from Q1’25 to Q1’26
$30M premium ads revenue in 1H with this format alone