Art Direction: Rebrand
Guided creative department through a company rebrand for all internal and external materials.
The Problem
Yahoo got a full corporate re-brand in 2025 and our team needed to update all existing materials to work within the overarching branding, while having our own look/feel that stood out and represented the ad creative studio both internally and externally.
My Role
Lead the rebranding initiative for the global ad creative team
Get buy in from executive level leadership within our team as well as brand marketing approval
Build and maintain milestones by project managing and art directing design from start to finish
Original Branding
After Rebrand
What I Did
Identified a tiger team of designers to begin concepting and brainstorming
Art directed throughout the entire process including ideation, sharing exec feedback and revisions, finalizing graphics, fonts, colors and themes and image/animation curation
Worked hand in hand with designers to flush out our final GTM pitch deck with new branding
Created a user friendly style guide for the global team to reference for any new materials
Managed the updating of dozens of documents, decks and sites to reflect new branding
Impact
Our ad creative studio was cohesive with the company branding but also had our own identity, for the first time in years
Internal and external partners complimented the design quality and consistency of our materials
Non-designer sales facing partners were able to use the style guide to create their own pitch materials without leaning on our team, freeing us up to focus on client and revenue work.
